London – September 11th, 2009 - Movidius (formerly Movidia) last night collected the coveted gold Mobile Content Award for ‘Best Technology Innovation’. Movidius was rewarded for its MA1110 multimedia processor, which uniquely enables users to edit their video and apply sophisticated video effects in real-time on a mobile device.

The Mobile Content Awards were hosted by Visiongain Research at a live ceremony at The Charing Cross Hotel in central London last night, and recognized companies who have made significant progress over the last year within the mobile content sector. With hundreds of submissions and only three winners in each of the 13 categories, the awards acknowledge those who best demonstrate ease of use and mobility, quantifiable business benefits, proven success in the market and overall achievement of original objectives.

Movidius’ MA1110 is the first processor in the world to allow users to perform complex video post-production on a mobile phone in real time. Using Movidius proprietary signal processing technology, this chip can perform highly complex video-editing tasks such as real time image stabilization, super resolution zoom, slow motion and color matching, and is targeted at the growing market for mobile social networking phones.

Accepting the award at last night’s prestigious event, Bob Tait, Marketing Director at Movidius commented, “It is an honor for Movidius to win this prestigious award and a credit to the great team we have built around the world and the vision of our founders. We’re obviously thrilled that our mobile video editing technology is getting such widespread recognition. The MA1110 is a game-changer in terms of the way video content is generated and disseminated. Our technology is designed to empower the user to shoot and edit video anywhere and at any time for publishing to popular social networking sites. We’re already achieving success with our mobile handset customers and creating new synergies with mobile content providers to build new business models for the industry and look forward to adding to those partnerships following this Award..”

Other winners last night included RIM, Nokia, HTC, Samsung and Orange.

About Movidius
Movidius is a fabless semiconductor company whose technology delivers unique video editing and post-production capabilities for the creation of User Generated Content for mobile social networking. Movidius’ video processor hardware and application software is specifically designed to suit low power mobile phone and consumer electronics, enabling handset manufacturers to create highly differentiated products and enhanced user experiences.

Movidius has offices in Dublin and Hong Kong, with a substantial software development centre in Romania. Movidius is venture backed, with investors including: Celtic House Venture Partners, Capital-E, Emertec Gestion, AIB Seed Capital Fund and Enterprise Ireland.